You’ve got a bit of land you’re thinking about selling—but how on earth do you sell it for a large profit?
Land can be extremely valuable, with buyers looking for open space to build a home, start a business, or for agriculture. However, it isn’t always easy to find buyers and attract high offers.
If you’re wondering how to sell land for a big profit, you’re going to need to know a few tips. Keep reading to find seven tips not only for selling your land, but also for maximizing your profits.
1. Knowing How to Sell Land Starts with Knowing Zoning Regulations
Before placing land for sale, you’ll want to know both its estimated value and the zoning regulations.
Zoning regulations are part of urban planning, designed to separate commercial, residential, and agricultural land. However, the zoning regulations for your land can help dictate its value.
If it’s zoned for commercial use, it will be worth a lot more, and likely to be scooped up by developers who will build on the land. However, land zoned for residential or agricultural use may have a lower value.
2. Clean It Up
Whether you’re selling property or land, curb appeal matters—to sell land fast, it needs to look its best.
When wondering how to sell land for a good price, remember that buyers want the land to look appealing and that they are willing to pay a premium for that. Mowed and tidy land will likely sell for more money than land that needs work, as the hard work has already been done.
Prepare for sale by removing debris, chopping down dead trees, and generally cleaning the area. You may want to bring in a gardening team to landscape as well, as this will make the land more attractive and may increase interest.
3. Market Across Lots of Sites
When selling land, you want to cast a wide net. Your land could appeal to just about anyone, so you’ll want to advertise on the main real estate sites in the US.
Some to check out include Zillow and Realtor.com, but there are likely to be sites local to your area. If you’re working with a real estate agent, they will handle the marketing for you, but if not, you’ll need to do it yourself.
Before listing the land, try to have some professional photos taken that you can use for the ads. For an extra touch, video or even drone footage are amazing ways to showcase the beauty of the land, helping potential buyers feel like they are actually there.
4. Promote on Social Media
In addition to advertising on real estate sites, you’ll also want to promote your land on social media.
77% of realtors use social media for real estate to promote their listings, so you should do that same—increasingly, buyers are looking on social media when they’re in the market to buy.
Create a description of the land with photos, then share on both your own profile and in local community groups. Sharing on social media means you can reach a much wider audience of potential buyers, and the more people are interested in the land, the higher it will sell for.
Facebook is the best site to start with, but you may find some success with Instagram as well.
5. Talk to Neighbors
If there are neighbors living near your land, why not talk to them and let them know that it’s for sale? They may be interested in expanding their property, so selling the land to someone nearby could make for a quick and easy sale.
Or, they may know others who are looking to buy within the area and can let them know that your land is for sale.
By selling directly to a neighbor, you won’t need to worry about losing money to real estate agent fees.
6. Take Interested Buyers on Tours
If someone shows interest in the property, offer to take them on a tour. Just as you would have an open house when selling a home, have an open day for your property where you show potential buyers around.
Take them on a tour of the land, tell them about the area, and point out any features of interest. If there is anything to be concerned about, let them know as well—buyers always appreciate honesty.
By seeing the land in person, buyers are more likely to imagine themselves living there, which may lead to bidding wars or higher offers.
7. Always Follow Up
When you receive any questions, comments, or expressions of interest in the land, always reach out right away. When people are interested in property or land, they want answers and information fast—otherwise, they might look elsewhere.
Also, don’t be afraid to follow up with people who have shown interest previously. Even if they tell you they’re no longer interested in the land, you may want to ask them why—this can be helpful feedback that you can use to refine your sales techniques.
Sell Your Land Fast with These Top Tips
Now that you know how to sell land effectively, it’s time to get started. Use the tips above to create a marketing strategy for your land and get the word out there that it’s for sale.
Although it may take some time to fully understand real estate and marketing, with a bit of research and trial and error, you’ll soon be on track to selling your land.
Get started today and you’re sure to sell your land for the highest possible price!
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