Online marketing is no longer the way of the future, it is here to stay. The most efficient and effective way to market for your business is by utilizing certain online marketing techniques. These strategies can reach a wide variety of people that could be interested in investing in your product.
When you hire online marketing services, they might suggest certain marketing techniques that you’ve never even heard of. In 2019, there are tons of new marketing methods that can help your business thrive. Here are 6 online marketing trends to look out for (and start using) this year.
Artificial Intelligence
You’ve probably heard this term before, but do you really know what artificial intelligence actually is? Essentially AI is an all-knowing data analysis program that can collect tons of relevant information to help with the growth of your business. AI collects data on everything from who your potential consumers are to their normal shopping behaviors.
Video Marketing
Recent research has shown that more people are interested in receiving information in the form of video. Video marketing does just that; it provides information on your company, products, and services by using short videos. When your brand shares a video on social media, more people are likely to watch it than if you would have shared a content article.
Social Messaging Apps
It turns out social messaging apps aren’t just useful for sending messages and silly emojis to your friends. They can also be used to market your business. With over 1.3 active Facebook Messenger users, it would be crazy not to utilize this as a marketing platform.
You can use apps like Messenger and WhatsApp to reach out to your customer base. Not only is it an efficient way of communicating to your customers, it adds a personal touch that your customers will appreciate.
Influencer Marketing
Chances are you have heard the term “Instagram influencer” more than once or twice this year. Influencers are people that have the ability to make an influence within society. When these people share pictures, videos, or content on their social media accounts, lots are people are likely to view them. Delivering your brand’s message through influencers is become a must in the digital marketing world.
Voice Search
“Alexa, play Bruno Mars” might have come out of your mouth once or twice. Voice activated smart speakers are the new craze and Alexa might have already become a close friend of yours. Well this new technology is not just useful for personal use; businesses are investing in them to increase website functionality.
Research has shown that almost 50% of all internet searches will be voice activated by next year. Voice search will become a part of our everyday lives (if it hasn’t already) so businesses are optimizing their websites for this kind of internet search.
Social Media Stories
There are almost 3 billion social media users around the world, and as we mentioned before many of them prefer video content rather than written words. Companies are uploading more videos to their social media stories on Facebook, Instagram, and Snapchat.